CELEBRITY CHARITY CAMPAIGN VIDEO

I recorded and edited a series of short fundraising videos for Bloodwise, one of the UK’s biggest cancer research charities.

The premise of the campaign was to encourage the charity’s donors to participate in a challenge promoted by their ambassador - Claude Littner from the TV show ‘The Apprentice’. The videos were inspired by the style of the show, so the filming took place in a boardroom overlooking the City of London.

Videos were widely shared by the charity on their social media channels and in the fundraising campaign communications.

Project: charity video; social media; fundraising

Role: director, camera, editing